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Despite "Don't," reportedly, being written aboutÂ Ellie Goulding,Â Ed SheeranÂ takes a rather different, more metaphorical approach to the songâ€™s official music video. Thereâ€™s nary a Goulding reference; instead, a man awakens outside on a mattress and proceeds to body pop down the street. As it progresses, you get the impressionÂ Sheeran is sharing his rags to riches stories, in as bizarre way as possible. Directed byÂ Emil Nava, the clip is a mind-boggling piece of art.
The shirtless hunk, who eventually finds himself in an upscale mansion in a suit, plunges into aÂ pool, too, and yes, he dances more. â€śDonâ€™t f*** with my love. That heart is so cold, all over my home,â€ť SheeranÂ sings on the groovy hip-hop chorus, as the unnamed man enjoys the high-life. â€śI donâ€™t wanna know that babe. Donâ€™t f***Â with my love. I told her she knows. Take aim and reload. I donâ€™t wanna know that babe.â€ť What better revenge (especially aimed at former lovers) is there than living your life? Thatâ€™s the lesson here.
The song, produced byÂ Benny BlancoÂ andÂ Rick Rubin, serves as the second single from his blockbusterÂ xÂ disc, which is currently enjoying landmark success in the UK. â€śDonâ€™tâ€ť follows the success of â€śSing,â€ť the music video featured plenty of muppets.
the string of good news keeps on com in'.'x' is now officially the biggest selling album of the year in the UK aswell as being 6 weeks at #1â€” Ed Sheeran (@edsheeran) August 4, 2014
Sheeran is set to release theÂ Don't EPÂ on Aug. 24 to include a Rick Ross remix of the song. â€śBe My Husband (live from Glastonbury)â€ťÂ and â€śEverything You Areâ€ť will also be on the set.